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Benchmarks on patient recruitment funnel?

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I hear a wide range from different people but curious what y'all consider to be the benchmarks?

This is looking at online acquired patients from a digital recruitment vendor or social ads.

Here's what I've observed:

  • 50-70% will be successfully contacted on the phone
  • 10-25% will be scheduled (depending on phone pre-screen criteria)
  • 60-80% will actually turn up to the site visit
  • Site screen fails...1-99% ????
  • 1-10% of referrals will be randomized (where 1% might be a tricky mental health study vs 10% for a vaccine)

Does this seem in line with what others are seeing? Anything you're doing to improve the funnel?