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Quote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
Anyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
Quote from Guest on May 4, 2022, 5:53 pmBecause Facebook got in so much trouble years ago, you can open up any company's facebook page and see all of the ads they have ever run. If you know a site out there is making a lot of money and being successful with advertising you should just look at their page.
In terms of targeting - ads within a 30 mile radius of your site should work totally fine. There's more efficient ways to do things when you get data, but this is plenty cost effective.
Because Facebook got in so much trouble years ago, you can open up any company's facebook page and see all of the ads they have ever run. If you know a site out there is making a lot of money and being successful with advertising you should just look at their page.
In terms of targeting - ads within a 30 mile radius of your site should work totally fine. There's more efficient ways to do things when you get data, but this is plenty cost effective.
Quote from brad on May 4, 2022, 9:40 pmJust research the demographic of your patient population and match as closely as you can. You'll get some hits. Actually converting them is a whole different story though.
Just research the demographic of your patient population and match as closely as you can. You'll get some hits. Actually converting them is a whole different story though.
Quote from OutdatedECG on May 5, 2022, 2:12 pmQuote from Guest on May 4, 2022, 5:53 pmBecause Facebook got in so much trouble years ago, you can open up any company's facebook page and see all of the ads they have ever run. If you know a site out there is making a lot of money and being successful with advertising you should just look at their page.
In terms of targeting - ads within a 30 mile radius of your site should work totally fine. There's more efficient ways to do things when you get data, but this is plenty cost effective.
This is great advice! Never thought of this. Thanks!
Quote from Guest on May 4, 2022, 5:53 pmBecause Facebook got in so much trouble years ago, you can open up any company's facebook page and see all of the ads they have ever run. If you know a site out there is making a lot of money and being successful with advertising you should just look at their page.
In terms of targeting - ads within a 30 mile radius of your site should work totally fine. There's more efficient ways to do things when you get data, but this is plenty cost effective.
This is great advice! Never thought of this. Thanks!
Quote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.
Quote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.
Quote from OutdatedECG on May 11, 2022, 12:22 pmQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Quote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.
Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Quote from CJO on May 12, 2022, 12:29 amQuote from OutdatedECG on May 11, 2022, 12:22 pmQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Nope, sponsor launched processes do not allow for site input. I wish they would value our priceless local knowledge. It would save a ton of money. Actually, most of the sponsor campaigns are just checkboxes on their end. It often doesn't seem tailored in any way to the needs of potential future participants- too complicated language, overload of information, pictures not catchy for the targeted population....
Just to be clear, even with our own advertisement process - we needed to be outspoken and very firm on our requests. And if a vendor is not willing to work with us as needed, we respect their choice not working with us and take our budget somewhere else 😉 Hope this helps. Feel free to approach me with more questions.
Quote from OutdatedECG on May 11, 2022, 12:22 pmQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Nope, sponsor launched processes do not allow for site input. I wish they would value our priceless local knowledge. It would save a ton of money. Actually, most of the sponsor campaigns are just checkboxes on their end. It often doesn't seem tailored in any way to the needs of potential future participants- too complicated language, overload of information, pictures not catchy for the targeted population....
Just to be clear, even with our own advertisement process - we needed to be outspoken and very firm on our requests. And if a vendor is not willing to work with us as needed, we respect their choice not working with us and take our budget somewhere else 😉 Hope this helps. Feel free to approach me with more questions.
Quote from OutdatedECG on May 13, 2022, 7:51 pmQuote from CJO on May 12, 2022, 12:29 amQuote from OutdatedECG on May 11, 2022, 12:22 pmQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Nope, sponsor launched processes do not allow for site input. I wish they would value our priceless local knowledge. It would save a ton of money. Actually, most of the sponsor campaigns are just checkboxes on their end. It often doesn't seem tailored in any way to the needs of potential future participants- too complicated language, overload of information, pictures not catchy for the targeted population....
Just to be clear, even with our own advertisement process - we needed to be outspoken and very firm on our requests. And if a vendor is not willing to work with us as needed, we respect their choice not working with us and take our budget somewhere else 😉 Hope this helps. Feel free to approach me with more questions.Thank you, it's very helpful!
Quote from CJO on May 12, 2022, 12:29 amQuote from OutdatedECG on May 11, 2022, 12:22 pmQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Thank you so much! I like that you are part of the process with the vendors, are you able to do the same thing with vendors provided by the sponsor?
Nope, sponsor launched processes do not allow for site input. I wish they would value our priceless local knowledge. It would save a ton of money. Actually, most of the sponsor campaigns are just checkboxes on their end. It often doesn't seem tailored in any way to the needs of potential future participants- too complicated language, overload of information, pictures not catchy for the targeted population....
Just to be clear, even with our own advertisement process - we needed to be outspoken and very firm on our requests. And if a vendor is not willing to work with us as needed, we respect their choice not working with us and take our budget somewhere else 😉 Hope this helps. Feel free to approach me with more questions.
Thank you, it's very helpful!
Quote from Guest on September 8, 2023, 2:33 amIn principle I'm a big fan of doing more in-house.Â
BUT, a Facebook campaign across 50 sites reaching 100M people will typically have a cost per result HALF of what a single site campaign reaching 3M people would.
I've seen this many times over.Â
In principle I'm a big fan of doing more in-house.Â
BUT, a Facebook campaign across 50 sites reaching 100M people will typically have a cost per result HALF of what a single site campaign reaching 3M people would.
I've seen this many times over.Â
Quote from Guest on December 20, 2023, 7:01 amQuote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.Great points here- can you or anyone here share vendors who doesn’t charge a lot on fees and actually use for ads?Â
Quote from CJO on May 10, 2022, 10:48 pmQuote from OutdatedECG on May 4, 2022, 3:55 pmAnyone had success with in-house marketing?
I'm currently running campaigns on Facebook and Instagram on my own (with absolutely no marketing experience 😅) , but I'm not seeing real results.
How do you target people? I feel like alot of big companies are getting this wrong, because I follow clinical trials and clinical research on Facebook, so I receive a bunch of ads from recruiting trials, therefore they are wasting money.
I find that most of the patients I have don't follow clinical research pages on facebook or even pages that relate to their disease process, because it publicizes their illness. So I have been just sending out ads in a 30 mile radius of the site and hoping they stick.
Do you guys use different targeting for your ads?
We do a mixture of marketing approaches and it seems to work well enough on a very tight budget.Â
We have preferred vendors we are working with creating ads (we do have a clear vision about what to put in the ad and even what kind of pix they should embed). We do not leave the entire creative to those vendors 😉 We brand all ads with our corporate colors if doable. We expand reach of those 4 week digital campaigns by adding FB/IN boosts. AND we have agreements with all NP organization/ Social Media groups etc. to widespread upcoming studies information. That helps tremendously to find suited participants and in case of DNQ potential new additions to our proprietary Volunteer Database.
Since we are located just 45mi away from the Mexican boarder- we go with 50mi radius to cover entire San Diego with our reach.
Great points here- can you or anyone here share vendors who doesn’t charge a lot on fees and actually use for ads?Â
