brad@brad
184 Posts
Quote from brad on May 2, 2022, 10:36 pm
Honestly, if you have any idea at all how to run your own Facebook ads, you might as well do that. Our metrics have been just as good when we do it by ourselves.
-bh
Honestly, if you have any idea at all how to run your own Facebook ads, you might as well do that. Our metrics have been just as good when we do it by ourselves.
-bh
Hightower Clinical / Note to File Podcast / Existential Dilettante / "Specialization is for insects"
brad@brad
184 Posts
Quote from brad on May 3, 2022, 2:39 pm
Quote from Guest on May 3, 2022, 6:23 am
The only issue with Imagebloom is that they are terribly picky about what ads look like. 90% of the time they say the IRB approved ads wont work and want you to allow them to create new ones. It then costs for new ad creation which then has to be sponsor approved as well as IRB approved and so begins the long process.
Interesting. I hate adding more time and money to the process so that's good to know. I wonder if the better copy is worth the time and effort though. A lot of pre-approved ads are pretty bad.
Does ImageBloom just run a campaign for you or just deal with the creative? They mostly use social media?
Quote from Guest on May 3, 2022, 6:23 am
The only issue with Imagebloom is that they are terribly picky about what ads look like. 90% of the time they say the IRB approved ads wont work and want you to allow them to create new ones. It then costs for new ad creation which then has to be sponsor approved as well as IRB approved and so begins the long process.
Interesting. I hate adding more time and money to the process so that's good to know. I wonder if the better copy is worth the time and effort though. A lot of pre-approved ads are pretty bad.
Does ImageBloom just run a campaign for you or just deal with the creative? They mostly use social media?
Hightower Clinical / Note to File Podcast / Existential Dilettante / "Specialization is for insects"
brad@brad
184 Posts
Quote from brad on May 6, 2022, 12:18 pm
Quote from Guest on May 6, 2022, 11:08 am
What about receiving the referrals from vendors, who is best to streamline that process so we don't have them building up in emails? And also some have not done pre-qualification well enough, any recommendations on who has the best quality referrals?
We've found we have to do the real work when it comes to dealing with referrals. Getting us contact info is cool and all but it's only a tiny part of the process.
Assign someone to call patients with a script and record the whole thing in your CTMS. It's basically just a numbers game at this point.
Quote from Guest on May 6, 2022, 11:08 am
What about receiving the referrals from vendors, who is best to streamline that process so we don't have them building up in emails? And also some have not done pre-qualification well enough, any recommendations on who has the best quality referrals?
We've found we have to do the real work when it comes to dealing with referrals. Getting us contact info is cool and all but it's only a tiny part of the process.
Assign someone to call patients with a script and record the whole thing in your CTMS. It's basically just a numbers game at this point.
Hightower Clinical / Note to File Podcast / Existential Dilettante / "Specialization is for insects"